Guide

Testimonial request email templates.

How to ask customers for a testimonial without feeling awkward: when to send it, what to write, and four templates you can copy.
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By the Testihub team · Updated

Short answer

What should a testimonial request email say?

Keep it to two or three sentences from a real person: thank the customer, ask for a few words about their experience, say it takes about two minutes, and include one link to a short form. Send it after they have seen results, follow up once at most, and give them a way to reply privately if something went wrong.

After a few months of paying

Subject: A quick question, {first name}

Hi {first name},

You've been with {product} for a few months now, and that means a lot to us. Would you share a few words about your experience? Two or three sentences is perfect.

{link}

You'll see exactly what will be shown before anything goes live.

Thanks,
{your name}

After a win

Subject: Congrats on {result}!

Hi {first name},

Saw that you {result}. Nice work! If {product} helped, would you tell others in a sentence or two?

{link}

Thank you,
{your name}

Friendly reminder

Subject: Re: A quick question

Hi {first name}, just a gentle nudge in case this got buried. If you have two minutes, we'd love your words:

{link}

No worries if not. Thanks either way!

With a thank-you gift

Subject: A small thank-you inside

Hi {first name},

Would you share a few honest words about {product}? Whatever you write, we'll send you {gift} as a thank-you.

{link}

{your name}

When should you ask for a testimonial?

After the customer has seen real value, not at signup. For subscriptions, a good moment is the third payment: they’ve chosen to stay twice. Other good moments are right after a clear win, or after a support conversation that ended well.

What makes a request email work?

  • Short. Say it takes two minutes and that a couple of sentences is enough.
  • Personal. Use their name and mention how long they’ve been a customer.
  • One link. Straight to a simple form, no login.
  • One reminder. A gentle nudge after about five days, then stop.
  • Fair thank-yous. If you offer a gift, give it to everyone who replies, whatever they write.

Questions people ask

How long should a testimonial request email be?

Under 80 words. One short paragraph, one link, and a note that two or three sentences is enough.

Should I follow up if they don't reply?

Once. Send one friendly reminder after about five days, then stop. Asking again too soon puts people off.

Can I offer a reward for a testimonial?

Yes, if everyone who replies gets it, whatever they write. Rewarding only positive reviews is misleading and not allowed in many countries.

Let your customers sell for you.

Testihub asks after the 3rd payment, so the words come from people who stayed.

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